A regular user of Google search would be familiar with featured snippets. They are always at the top of search results. Google’s automated systems decide if the information on a page would be good to be shown first for a specific search item.
There is tons of information on the web. But it takes Google just a few moments to sift through the information and bring out those related to what you need, presenting them in a most relevant pattern. This is through algorithms, one of which is Page Ranking (PR). These algorithms measure the content and links in your website to determine if it suits the search keyword and decide which page to place it on.
For instance, a website that has just made a recent update on happenings tends to appear first when current news is searched on Google, but may not be required when searching for …Read more